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the main conclusions of Press Cutting Service, an agency specializing in the monitoring and control of news, after six months of qualitative and quantitative prised to see that social networks are dominated by positive comments in the face of criticism that only occurs when the company fails,

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« on: June 05, 2018, 02:24:22 pm »
e Chartered Institute of MarketinForum to Post your productsg defines maales orientation focuses primarily on the selling/promotion of the firm's existing products, rather than determining new or unmet consumer needs or desires. Consequently, this entails simply selling existing products, using promotion and direct sales techniques to attain the highest sales possible.[23] The sales orientation "is typically practised with unsought goods." [24] One study found that industrial cn a production orientation specializes in producing as much as possible of a given product or service in order to achieve economies of scale or economies of scope. A production orientation may be deployed when a high deForum to Post your productsmand for a product or service exists, coupled with certainty that consumer tastes and preferences remain relatively constant (similar to the sales orientation). The so-called production era is thought to have dominated marketing practice from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers... [and] is still useful in someompanies are more likely to hold a sales orientation than consumer goods companies. [25] The approach may also suit scenarios in which a firm holds dead stock, or otherwise sells a product that is in high demand, with litrketing as "the manaForum to Post your productsgement process responsible for identifying, anticipating and satisfying customer requirements profitably."[6] A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.[7] In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developinm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customerForum to Post your productss and their needs and desires derived from research and (or) intuition and understands consumers' quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative proction department woulers have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisatioea of marketers as mixers of ingredients, Neil Borden one of Culliton's colleagues at Harvard, coined the phrase the marketing mix and used it wherever possible. According to Borden's own account, he used the term, 'marketing mix' consistently from the late 1940s. [36] For instance, he is on record as having used the term, 'marketing mix,' in his presidential address given to the American Marketing Association in 1953. [37] In the mid-1960s, Borden published a retrospective article detailing the early history of the marketing mix in which he claims that he was inspired by Culliton's idea of 'mixers', and credits himself with coining the term, 'marketing mix'.[38] Borden's continued and consistent use of the phrase, "marketing mix," contribns that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. They should consider the impact of their activities on all stakeholders. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish socd then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production and promotion of the product. Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation. Production may oppose the installation, support and servicing of new capital stock, which may be needed to manufacture a new product. Finance may oppduct designs that addresseForum to Post your productsd consumers' unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practising a product orientation can still be found in haute couture and in arts mg relationships with valued custome

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« on: May 29, 2018, 11:34:08 am »
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